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Billionaire Boys Club

Founded by Pharrell Williams and Japanese designer Nigo, cult streetwear brand Billionaire Boys Club is driven by originality – a sentiment reflected in its motto: “Wealth is of the heart and mind, not the pocket.” The uniform of choice for many hip hop artists, its graphic T-shirts, oversized hoodies and casual track pants deliver a punchy impact; they’re cast in vibrant colours and printed with the recognisable astronaut motif and ‘BBC’ typography.

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