Maison Margiela

French luxury house Maison Margiela uses four white stitches as a brand signature. The threads mark the position of the garment label on the reverse and detail a number to indicate the collection or line a piece belongs to; spanning menswear, womenswear, accessories and more. The progressive cult-label was founded in 1988 on the idea of challenging the norm and the stitches signify a discreet refined confidence.