Eraldo

« Eraldo Store » was established in 1947 as a haberdasher in the small town of Ceggia in the province of Venice. Thanks to its founder Eraldo Ferrante’s dedication, it initiates a long lasting local and commercial tradition. In the 1970s, thanks to an increasing attention and passion for fashion, the knowledge of it and the first trends in Italy, the second generation of the Ferrante family transforms, year after year, the historic haberdashery shop in a tiny but relevant retail store. The big change occurs in 2009, when the family decides to challenge herself by converting the shop in a 2500 square meters boutique distributed in three floors: a basalt cube, in contrast to the local context, that would become a home and a window for the world’s best luxury brands.

2020 represents another step forward : the opening of the store entirely dedicated to children. Eraldo Kids is the boutique that hosts clothing and accessories for the youngest, from 0 to 14 years old.

In 2022 Eraldo will open its new head office in Jesolo, a renowned seaside resort in the metropolitan city of Venice.
A new concept of shopping, a fluid experience, a service of maximum involvement; the project is designed by Parisotto&Formenton. Open 24/7, the space compresses and the density of the shopping experience saturates, an infinite choice, new ways of exhibiting, tailor-made services and VIP reception.
The visual involvement from outside the store thanks to video mappings and screenings studied to provide customers a 360-degree experience at first sight.