Acne Studios

The name Acne Studios was derived from the acronym 'Ambition to Create Novel Expressions'
by a Swedish design, film and advertising creative collective.
Its fashion label began with a collection of raw denim jeans given away to the 90s
equivalent of influencers, resulting in a desired buzz and subsequent demand for more.
Two decades on, the brand’s arty minimalist luxury aesthetic retains its cool-kid contemporary appeal.