Eraldo Store Jesolo hosted 44 Label Group for the presentation of the Fall Winter 24 collection, bringing the brand’s distinctive aesthetic and codes into the store.

Exclusive 44 Label Group AW24 collaboration T-shirts displayed inside Eraldo Store Jesolo, photographed from above.
Guest wearing the exclusive 44 Label Group AW24 collaboration T-shirt at Eraldo Store Jesolo.

To tell the story of the encounter between the two, a collaborative T-shirt brought together the distinctive elements of 44 Label Group and Eraldo in a single piece. A DJ set and cocktails set the tone for the evening, providing the backdrop for the collection presentation and bringing the identities of the two brands into dialogue.

Close-up detail of the exclusive 44 Label Group AW24 collaboration T-shirt displayed inside Eraldo Store Jesolo.
Two guests attending the 44 Label Group AW24 event at Eraldo Store Jesolo.
44 Label Group AW24 collaboration T-shirts displayed in the Eraldo Store Jesolo window, with illuminated 44 Label Group visuals on the LED screen behind them.
Close-up of a bartender preparing a cocktail during the 44 Label Group AW24 event at Eraldo Store Jesolo.
Close-up of a guest wearing a 44 Label Group T-shirt during the AW24 event at Eraldo Store Jesolo.
DJ performing during the 44 Label Group AW24 event at Eraldo Store Jesolo, wearing the exclusive collaboration T-shirt.
Guests laughing and enjoying themselves during the 44 Label Group AW24 event at Eraldo Store Jesolo.
44 Label Group x Eraldo collaboration logo sticker displayed on the DJ set during the AW24 event at Eraldo Store Jesolo.
Guest holding and kissing her dachshund during the 44 Label Group AW24 event at Eraldo Store Jesolo.
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