I don’t just do clothes, I write a story and then come the clothes.' This winning formula has propelled Simon Porte Jacquemus from self-taught designer to one of Paris’ most talked-about talents. His Provençal roots are on display, making Jacquemus for women an ode to French style and tradition. It personifies fun, with deconstructed tailoring and exaggerated shapes. Standout pieces include earrings, architectural heels and, of course, the Le Chiquiti mini bag.