Loewe's logo is based on the original 1970s version designed by Vicente Vela. Debossed onto its signature accessories and stamped across classic sweatshirts, the motif is inspired by cattle branding irons to reference the heritage of the only Spanish luxury leather goods house, dating back to 1846. Under the creative direction of Jonathan Anderson, the brand has enjoyed a supercharged fashion injection and established the international annual Loewe Craft Prize.