Isabel Marant founded her eponymous label in 1994 with a studio in the Marais in Paris. Her own personal tomboyish yet bohemian style informs the brand’s aesthetic, known for its effortless off-duty wardrobe staples that define the quintessential French cool-girl look. The brand’s logo is inspired by Marant’s childhood signature when she would dot the letter ‘I’ with a star.
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