Men's Y/Project

Paris-based label Y/PROJECT is a conceptual contemporary luxury-wear label founded by the late designer Yohan Serfaty. Its studios overlook the 10th and 11th Arrondissements – one of the coolest districts in the city – and its innovative gender-transcending collections disrupt the old-school system of traditional houses flirting with streetwear, sportswear, couture and tailoring.